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Tazeden pickle and olive labels
A plain, low-cost label system for pickle and olive jars sold through wholesale channels.
Tazeden’s products sell through wholesale; the packaging budget is tight and print runs are long. Those two facts determined the design directly.
We built a system that works with a single-colour ground and two-colour printing. The brand name sits white on a black band, the product name below it at a large size. A small product image is used instead of a photograph, to keep four-colour printing costs down.
The same skeleton repeats across jalapeños, gherkins and green olives. When a new product is added, the design does not change — only the name and the colour do, which saves the client a design fee every time.
