About

Craftline works as both a design studio and a label producer. Where those two are separate, most time is lost at the handover: the designer does not know press, the producer never sees the design, and colour and dimensions get lost in between.

We keep the work in one pair of hands. The person drawing your packaging also knows how that design will behave on a given material — that foil will not hold on a laminated sack, how type narrows on the curve of a jar, that a label is unusable if the winding direction is wrong.

We work across sectors, from food and cosmetics to agriculture and household products. The common thread never changes: the product has to read on the shelf and behave on the production line.

That is where our motto comes from: everything started with a line. The first sketch of a logo and the first mark of a cut line are the same line.