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Campaign social media design
A Valentine's Day campaign visual and Instagram post layout for a beauty clinic.
A campaign post has one job: to make the price and the date readable at a glance. Aesthetics come second.
The hierarchy here is explicit: campaign name, session information, old price struck through, new price large and red, a gift band beneath it. A user scrolling the feed takes that order in within half a second.
The same layout was delivered as a template; for later campaigns the clinic can produce its own posts by changing only the text and the photograph.