Marka Tarım fertiliser packaging range
A packaging system holding together across production methods, from a 10kg sack to a one-litre liquid bottle.
In agricultural products, packaging has to be readable on a dealer’s shelf within seconds. Marka Tarım’s range was produced in four different formats: laminated sack, bucket, liquid drum and bottle.
We separated the ranges by colour: Drip Series, Premium Series and the organic line each carry their own code. The product name sits at the top with the same type relationship in every format, and the guaranteed content table stays in a fixed position — a dealer can compare products without turning them around.
The premium range uses gold on black. On the sack we chose a metallic Pantone instead of foil; hot foil does not hold on a laminated surface, and that production constraint shaped the design from the start.
