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Royal Fresh baby wet wipes
Packaging for a 120-sheet baby wipe pack, built on a soft palette that reassures parents.
With baby products, the first job of the pack is to reassure. For Royal Fresh we built a soft ground of pastel blue and pink stripes — a texture that feels domestic rather than clinical.
The white area around the lid is deliberate: this is where the plastic cap is bonded and the print wears over time. We kept critical information outside that area.
Sheet count and dermatological testing information repeat on two different faces of the pack, so both stay visible however the product sits on the shelf.