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Gala Collection wet wipe packaging
Three completely different packaging languages under one brand, built for export markets.
Gala Collection sells its wet wipes into different markets with different themes. The difficulty was keeping the brand recognisable no matter how far those themes drifted apart.
The one element we kept fixed was the logo medallion: the same size, the same position, inside a white circle on every pack. Everything around it can change completely — a tropical flower pattern, aloe vera leaves, or a lighthouse illustration.
The packs carry information in four languages, and export regulations require certain marks at a legible size. Rather than pushing those mandatory areas outside the design, we made them part of the pattern.
