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Magdalian cosmetics identity and packaging
Monogram, bottle label and carton built together for a rose-based skincare brand.
Magdalian’s product was a rose-extract facial cleansing gel; all the brand had was a name.
Instead of drawing the rose literally, we built a monogram: an emblem of interlocking lines that reads both as a rose and as a face in profile. It appears plainly on the bottle and, on the carton, against a ground inspired by traditional tile patterns.
Bottle and carton are deliberately different: the carton has to attract attention on the shelf, the bottle has to stay calm in a bathroom. What connects them is the emblem and the typography.
