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Else Care shampoo range packaging
Two formulas in one bottle shape, separated by colour and speaking to Arabic-language markets too.
Else Care’s shampoo range uses a single bottle mould; the separation had to come entirely from the label.
We assigned each variant a colour and a natural element: mint and green for greasy hair, gold tones for silk and touch. The diagonal wave following the curve of the bottle stays constant across the range; only its colour and the imagery inside it change.
The product name appears in three languages. Because Arabic runs right to left, the alignment system was built bidirectionally from the start, so later translations do not break the design.
