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Noyra skincare range
One typographic system across four sub-brands: Noyra, Lunexa, Elora and Vellora.
There are four separate product brands under the Noyra umbrella. Each carries its own name but they had to share one shelf identity.
We fixed the typography: the brand name in letterspaced caps, a two-line description below it, volume information at the foot. The only thing that changes is colour density — a gradient family running from light grey to deep navy.
The tubes and bottles come from different manufacturers with different surface textures. So colours were measured on matte stock and separate print profiles were prepared for each supplier, so that the same navy looks the same on two different plastics.