Back to work
Care shower gel range
Labels for four fruit variants, separated on a plain white bottle by colour and illustration alone.
Care’s shower gel range has four variants: mango, hazelnut, pomegranate and honey. The bottle is white and comes from a single mould; the separation is entirely in the label.
We assigned each variant one illustration and one colour. The illustrations are watercolour in feel, drawn with a splashing motion — a nod to the fluidity of the product.
The brand name sits at the top of the label at the same size across all variants. Buyers choose by colour on the shelf and already know the brand, so instead of enlarging the name we strengthened the variant colour.