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Fulvi liquid fertiliser packaging
A label design that stays readable across four drum sizes, from one litre to twenty.
In agrochemical and fertiliser packaging, the same design is printed at very different sizes: there is a fourfold difference between a one-litre bottle and a twenty-litre drum.
We built the label to scale. Brand name, product type and content table are three separate blocks; at small sizes the table moves to the back, at large sizes it stays on the front. Because of the block structure the design is never rebuilt — only the arrangement changes.
The sky and seedling image is the brand’s carrying element. To avoid resolution problems when the image is enlarged on a drum, the composition was prepared with vector support from the start.