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Cheezmir vegan cheese packaging
A 2kg pack for vegan cheese, showing how the product behaves and foregrounding its certifications.
With vegan cheese the real question is that the buyer does not know how the product behaves. Does it stretch when it melts? How does it taste?
So we put two photographs at the centre of the pack: cheese melting on a pizza and stretching on a toastie. It shows not what the product is but what it does.
Vegan, halal and gluten certifications are gathered into a fixed strip at the top left. As a 2kg wholesale product the pack is opened and closed in a kitchen; the brand name repeats on the front and on the side edge so it stays visible when packs are stacked in a fridge.